Cleanrider: diversifying the revenue streams of a medium dedicated to electric mobility

Sector

Media specializing in electric two-wheelers

Challenge

Cleanrider depended mainly on advertising for its revenue. This single dependency was risky, requiring diversification of revenue sources.

Solution

The introduction of Affilizz represented a significant improvement for affiliation over the WordPress plug-in initially used.

Results

The team notes a significant improvement in terms of time savings and peace of mind thanks to automatic updates of affiliate content.

About us

Cleanrider is part of the Brakson Group, which also includes Chargemap, Automobile Propre, Révolution Énergétique and Mister EV. Cleanrider focuses on electric two-wheelers and related accessories.

Before Affilizz, affiliation was managed manually with WordPress plugins, which was time-consuming and inefficient. Using Affilizz allowed us to benefit from automatic price updates, and various display formats such as price tables, cards and carousels. This solution simplified the process and saved us a lot of time.

Preferred features

Customize CTA rendering
Deals tool to find great deals
Variety of formats (price tables, maps, carousels)
Performance monitoring to optimize editorial strategy

Tips and best practices

For media wishing to affiliate, the key is to target the content where the affiliation will add real value to the content. Affiliation must serve the audience, must give it a little something extra: so it's important to target the places where affiliation will be most useful to the readership.

They talk about it better than we do...

"The granularity of the data provided by Affilizz is essential. This allows us to know exactly what content is generating revenue, make informed choices, and uncover high-performing niches. "

Rémi Porta

CtoC Manager, Clubic

"Affilizz is deeply integrated into our site, and without it, setting up the Transition Vélo affiliation would have been a huge job. We might even have given up on creating our media. "

Rémi Jacquet

Co-founder of Transition Vélo

"What we really like about Affilizz is that we're dealing with people who are willing to help us, to support us in offering better quality support for our readers, and to improve our affiliation strategy."

Olivier Barbin

Founder, Je suis Papa

"The Analytics provided by Affilizz are essential. They enable us to reconcile our traffic data with the revenue generated, providing a clear reading of the ROI of each piece of content. This helps us to steer and direct our production optimally. "

Jérôme Duca

CtoC Manager, Reworld Media

"The automatic updating of prices and maps thanks to scripts, which ensures the accuracy of the information displayed and reduces the time spent manually updating content. "

Louis Eustache

Content and Partnership Project Manager, Le Point

"Affiliation on YouTube is all about video descriptions. It's now much faster and simpler through Affilizz. "

Mathis & Gauthier

Founders, FrenchHardware

"Affilizz's support and strategic advice have been essential. The interactive widgets and automatic offer updates have transformed our approach to affiliation, enabling us to enrich our content and better serve our audience. "