CMI France: Demonstrating the relevance of affiliation within the group

Sector

Web magazines: women & news

Challenge

Demonstrate the relevance of affiliation internally

Solution

Affilizz's strategic support provided a clear vision of the objectives to be achieved

Results

Affiliate content deployed quickly and efficiently on both media

About us

CMI FRANCE, with flagship brands such as ELLE and Télé 7 Jours, chose Affilizz to support the development of its affiliation business. Chloé Jérôme, e-commerce manager, worked closely with Affilizz to meet the challenges of implementing affiliation within the company.

The challenge

CMI France's editorial team had to be convinced of the importance of affiliation and the added value it can bring, with the emphasis on performance and ROI.

Preferred features

CMI France particularly appreciates the following aspects of Affilizz:

The ergonomics of the platform, enabling all business experts to connect and act autonomously in their respective areas.
Strategic support, which provides a strategic foundation and a clear vision of the objectives to be achieved.
The Affilizz team's attentiveness and responsiveness, offering solutions tailored to CMI France's needs.

Tips and best practices

CMI France recommends that other publishers follow these tips to maximize their success with Affilizz:

Engage editorial teams and demonstrate the importance of affiliation to the company's overall performance.
Build an internal task force by bringing together experts from different fields to ensure a coherent and effective approach to affiliation.
Take advantage of the strategic support and functionalities of the Affilizz platform to optimize performance and achieve your objectives.

They talk about it better than we do...

"The granularity of the data provided by Affilizz is essential. This allows us to know exactly what content is generating revenue, make informed choices, and uncover high-performing niches. "

Rémi Porta

CtoC Manager, Clubic

"Affilizz is deeply integrated into our site, and without it, setting up the Transition Vélo affiliation would have been a huge job. We might even have given up on creating our media. "

Rémi Jacquet

Co-founder of Transition Vélo

"What we really like about Affilizz is that we're dealing with people who are willing to help us, to support us in offering better quality support for our readers, and to improve our affiliation strategy."

Olivier Barbin

Founder, Je suis Papa

"The Analytics provided by Affilizz are essential. They enable us to reconcile our traffic data with the revenue generated, providing a clear reading of the ROI of each piece of content. This helps us to steer and direct our production optimally. "

Jérôme Duca

CtoC Manager, Reworld Media

"The automatic updating of prices and maps thanks to scripts, which ensures the accuracy of the information displayed and reduces the time spent manually updating content. "

Louis Eustache

Content and Partnership Project Manager, Le Point

"Affiliation on YouTube is all about video descriptions. It's now much faster and simpler through Affilizz. "

Mathis & Gauthier

Founders, FrenchHardware

"Affilizz's support and strategic advice have been essential. The interactive widgets and automatic offer updates have transformed our approach to affiliation, enabling us to enrich our content and better serve our audience. "