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CMI France: Demonstrating the relevance of affiliation within the group

Sector
Web magazines: women & news
Challenge
Demonstrate the relevance of affiliation internally
Solution
Affilizz's strategic support provided a clear vision of the objectives to be achieved
Results
Affiliate content deployed quickly and efficiently on both media

About us

CMI FRANCE, with flagship brands such as ELLE and Télé 7 Jours, chose Affilizz to support the development of its affiliation business. Chloé Jérôme, e-commerce manager, worked closely with Affilizz to meet the challenges of implementing affiliation within the company.

The challenge

CMI France's editorial team had to be convinced of the importance of affiliation and the added value it can bring, with the emphasis on performance and ROI.

Preferred features

CMI France particularly appreciates the following aspects of Affilizz:

  • The ergonomics of the platform, enabling all business experts to connect and act autonomously in their respective areas.
  • Strategic support, which provides a strategic foundation and a clear vision of the objectives to be achieved.
  • The Affilizz team's attentiveness and responsiveness, offering solutions tailored to CMI France's needs.

Tips and best practices

CMI France recommends that other publishers follow these tips to maximize their success with Affilizz:

  • Engage editorial teams and demonstrate the importance of affiliation to the company's overall performance.
  • Build an internal task force by bringing together experts from different fields to ensure a coherent and effective approach to affiliation.
  • Take advantage of the strategic support and functionalities of the Affilizz platform to optimize performance and achieve your objectives.

They talk about it better than we do...

"The granularity of the data provided by Affilizz is essential. This allows us to know exactly what content is generating revenue, make informed choices, and uncover high-performing niches. "
Rémi Porta
Content to Commerce Manager, Clubic
"Affilizz is deeply integrated into our site, and without it, setting up the Transition Vélo affiliation would have been a huge job. We might even have given up on creating our media. "
Rémi Jacquet
Co-founder of Transition Vélo
"The automatic updating of prices and maps thanks to scripts, which ensures the accuracy of the information displayed and reduces the time spent manually updating content. "
Louis Eustache
Content and Partnership Project Manager, Le Point
"Affiliation on YouTube is all about video descriptions. It's now much faster and simpler through Affilizz. "
Mathis & Gauthier
Founders, FrenchHardware
"We've been using Affilizz since its inception, and the tool is constantly evolving to enable us to manage Xboxygen's affiliation as easily as possible. We can monitor statistics in great detail and quickly create content. "
Thomas Nuttin
Founder, Xboxygen
"The simplicity of implementation saves time and effort searching for products. "
Benoit
Developer,
Cowcotland
"Thanks to Affilizz tools, I've halved the time spent writing my Lost In The Bricks newsletter. "
Christophe Harmand
Creator of the Lost In The Bricks Newsletter
"From a time-saving and peace-of-mind point of view, Affilizz is a real plus. "
Régis Jehl
Associate Editor Cleanrider

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