Odopass: turn your business model upside down in 6 months with affiliation

Sector

Mobile application and marketplace dedicated to the maintenance and sale of used vehicles

Challenge

Avoid commission losses due to program stoppages.

Solution

The integration of Affilizz has enabled Odopass to get around the frequent mid-month stoppages of certain affiliate programs, thanks to the automatic updating of widgets within affiliate content.

Results

In just 6 months, affiliation accounts for 80% of Odopass content monetization revenues, with strong performance on Youtube alongside the blog. In addition, the data provided by Affilizz has enabled us to understand which products interest the community, so that we can offer them for direct sale.

About us

Odopass is a mobile application created in 2019, dedicated to used car owners. It offers a complete solution for vehicle maintenance and management, including invoice retention, maintenance reminders, insurance quotes and a marketplace for vehicle sales. At the end of 2023, Odopass strengthened its content strategy to further develop its audience, focusing on car accessories and parts, and developing a strategy for monetizing this content.

Preferred features

The Odopass co-founder's favorite feature is the real-time updating of widgets, which prevents revenue loss and maintains a good user experience. The granularity of the data provided by Affilizz is also crucial, offering valuable insights into the content and products that most interest the community.

Tips and best practices

Christian Potron, co-founder of Odopass, recommends implementing a test & learn strategy on different types of content and distribution channels to maximize conversions. Regular analysis of metrics is essential for success!

They talk about it better than we do...

"The granularity of the data provided by Affilizz is essential. This allows us to know exactly what content is generating revenue, make informed choices, and uncover high-performing niches. "

Rémi Porta

CtoC Manager, Clubic

"Affilizz is deeply integrated into our site, and without it, setting up the Transition Vélo affiliation would have been a huge job. We might even have given up on creating our media. "

Rémi Jacquet

Co-founder of Transition Vélo

"What we really like about Affilizz is that we're dealing with people who are willing to help us, to support us in offering better quality support for our readers, and to improve our affiliation strategy."

Olivier Barbin

Founder, Je suis Papa

"The Analytics provided by Affilizz are essential. They enable us to reconcile our traffic data with the revenue generated, providing a clear reading of the ROI of each piece of content. This helps us to steer and direct our production optimally. "

Jérôme Duca

CtoC Manager, Reworld Media

"The automatic updating of prices and maps thanks to scripts, which ensures the accuracy of the information displayed and reduces the time spent manually updating content. "

Louis Eustache

Content and Partnership Project Manager, Le Point

"Affiliation on YouTube is all about video descriptions. It's now much faster and simpler through Affilizz. "

Mathis & Gauthier

Founders, FrenchHardware

"Affilizz's support and strategic advice have been essential. The interactive widgets and automatic offer updates have transformed our approach to affiliation, enabling us to enrich our content and better serve our audience. "