Futura: Reinventing affiliation for a science popularization medium

Sector

Popular science media

Challenge

Develop and diversify affiliate content formats to meet market trends and user needs, while overcoming the challenges posed by economic fluctuations and Google algorithm updates.

Solution

Affilizz facilitated the implementation of interactive and automated content formats, such as maps and price tables. Integrating Affilizz enabled Futura to structure its content in such a way as to avoid SEO cannibalization and improve the user experience. In addition, Affilizz's strategic advice and editorial support were crucial to the success of the new Conso section.

Results

Affiliate content remained well positioned after the migration to the Conso section, contributing to traffic stability. This new space has enriched the site with shopping guides and special offers, increasing monetization opportunities.

About us

Futura is a popular science website covering five major verticals: health, science, planet, home and tech. Based on an editorial model, Futura has gradually integrated affiliation to diversify its sources of revenue and offer high value-added content to its readers.

Preferred features

Favorite features include interactive widgets, such as maps and price tables, which update automatically and enrich articles seamlessly. Affilizz's "Deals and Trends" tool also helps detect the best offers in real time, optimizing the time spent searching for good deals.

Tips and best practices

Segmenting editorial and commercial content is crucial to avoid SEO cannibalization and maximize the impact of affiliate strategies. Using interactive and automated tools such as those provided by Affilizz can greatly facilitate the management and optimization of affiliate content.

They talk about it better than we do...

"The granularity of the data provided by Affilizz is essential. This allows us to know exactly what content is generating revenue, make informed choices, and uncover high-performing niches. "

Rémi Porta

CtoC Manager, Clubic

"Affilizz is deeply integrated into our site, and without it, setting up the Transition Vélo affiliation would have been a huge job. We might even have given up on creating our media. "

Rémi Jacquet

Co-founder of Transition Vélo

"What we really like about Affilizz is that we're dealing with people who are willing to help us, to support us in offering better quality support for our readers, and to improve our affiliation strategy."

Olivier Barbin

Founder, Je suis Papa

"The Analytics provided by Affilizz are essential. They enable us to reconcile our traffic data with the revenue generated, providing a clear reading of the ROI of each piece of content. This helps us to steer and direct our production optimally. "

Jérôme Duca

CtoC Manager, Reworld Media

"The automatic updating of prices and maps thanks to scripts, which ensures the accuracy of the information displayed and reduces the time spent manually updating content. "

Louis Eustache

Content and Partnership Project Manager, Le Point

"Affiliation on YouTube is all about video descriptions. It's now much faster and simpler through Affilizz. "

Mathis & Gauthier

Founders, FrenchHardware

"Affilizz's support and strategic advice have been essential. The interactive widgets and automatic offer updates have transformed our approach to affiliation, enabling us to enrich our content and better serve our audience. "