Je suis Papa: Transforming a personal blog into a high-performance medium

Sector

Media and shopping guide for young parents

Challenge

Convert a personal blog into a successful, monetized media site, while navigating the challenges posed by Google algorithm updates and cookie regulations.

Solution

Affilizz enabled Je suis Papa to automate offer updates and facilitate affiliate management. They helped set up algorithms to generate product rankings in real time, improving the user experience and the relevance of recommendations.

Results

Today, affiliation accounts for 90% of Je suis Papa's revenues, enabling us to maintain a healthy, independent business model. Collaboration with Affilizz has also optimized working time and enriched the site's content with innovative tools such as price tables.

About us

Je suis Papa, launched in 2011, has grown from a personal blog to an influential media site and buying guide for young parents. The site focuses on supporting parents in their equipment choices, offering practical advice and quality product recommendations.

Preferred features

Favorite features include price tables, which represent an essential change in what's displayed on screen, and continuous offer updates. These tools help to create smoother user journeys and enrich articles efficiently.

Strategic and technical support is also a big plus, as is the R&D implemented on a daily basis to improve the tool.

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Tips and best practices

With Affilizz, you can measure everything. We can track whether a user clicked through to the merchant, which item they clicked on, whether they made a purchase, which purchase they made, and what commission was generated. This qualitative information provides a precise overview of performance. By analyzing the data, Je suis Papa has found, for example, that some items generate a lot of clicks to merchants, but few purchases, while other items receive fewer clicks, but have a higher conversion rate. These insights are invaluable, as they have enabled us to refine our editorial strategy and optimize content for better performance.

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They talk about it better than we do...

"The granularity of the data provided by Affilizz is essential. This allows us to know exactly what content is generating revenue, make informed choices, and uncover high-performing niches. "

Rémi Porta

CtoC Manager, Clubic

"Affilizz is deeply integrated into our site, and without it, setting up the Transition Vélo affiliation would have been a huge job. We might even have given up on creating our media. "

Rémi Jacquet

Co-founder of Transition Vélo

"What we really like about Affilizz is that we're dealing with people who are willing to help us, to support us in offering better quality support for our readers, and to improve our affiliation strategy."

Olivier Barbin

Founder, Je suis Papa

"The Analytics provided by Affilizz are essential. They enable us to reconcile our traffic data with the revenue generated, providing a clear reading of the ROI of each piece of content. This helps us to steer and direct our production optimally. "

Jérôme Duca

CtoC Manager, Reworld Media

"The automatic updating of prices and maps thanks to scripts, which ensures the accuracy of the information displayed and reduces the time spent manually updating content. "

Louis Eustache

Content and Partnership Project Manager, Le Point

"Affiliation on YouTube is all about video descriptions. It's now much faster and simpler through Affilizz. "

Mathis & Gauthier

Founders, FrenchHardware

"Affilizz's support and strategic advice have been essential. The interactive widgets and automatic offer updates have transformed our approach to affiliation, enabling us to enrich our content and better serve our audience. "