Labo Maison: Affiliation as the main economic pillar

Sector

Online media dedicated to the world of the home

Challenge

Launch an independent media company, relying primarily on affiliation as a business model.

Solution

Integrating Affilizz provided Labo Maison with a turnkey solution, enabling them to monetize content right from the site's launch, without the need for a technical team.

Results

Labo Maison, launched in April 2024, saw a rapid increase in its audience and SEO. In just two months, affiliation began to generate recurring revenue.

About us

Labo Maison is a website dedicated to pre-purchase advice for the home. Labo Maison provides recommendations based on rigorous tests and detailed analyses on a wide range of household products, from appliances to home automation, furniture and bedding. The site stands out for its exhaustive approach and its desire to offer reliable, comprehensive content, independent of e-commerce sites, for all consumers.

Preferred features

Labo Maison's founders particularly appreciate Affilizz's data tracking dashboard and Deals & Tendances tool. Data analysis enables them to direct their editorial line towards content and products that perform well, while the Deals & Tendances tool saves precious time in their daily monitoring of good deals.

Tips and best practices

To make the most of Affilizz, Pierre-Jean Alzieu advises you to segment your product data sheets to avoid errors, and to take advantage of the diversity of the available offer. Indeed, Affilizz offers over 3,000 affiliate programs, covering numerous e-commerce sites, which is a major asset for diversifying revenue sources.

They talk about it better than we do...

"The granularity of the data provided by Affilizz is essential. This allows us to know exactly what content is generating revenue, make informed choices, and uncover high-performing niches. "

Rémi Porta

CtoC Manager, Clubic

"Affilizz is deeply integrated into our site, and without it, setting up the Transition Vélo affiliation would have been a huge job. We might even have given up on creating our media. "

Rémi Jacquet

Co-founder of Transition Vélo

"What we really like about Affilizz is that we're dealing with people who are willing to help us, to support us in offering better quality support for our readers, and to improve our affiliation strategy."

Olivier Barbin

Founder, Je suis Papa

"The Analytics provided by Affilizz are essential. They enable us to reconcile our traffic data with the revenue generated, providing a clear reading of the ROI of each piece of content. This helps us to steer and direct our production optimally. "

Jérôme Duca

CtoC Manager, Reworld Media

"The automatic updating of prices and maps thanks to scripts, which ensures the accuracy of the information displayed and reduces the time spent manually updating content. "

Louis Eustache

Content and Partnership Project Manager, Le Point

"Affiliation on YouTube is all about video descriptions. It's now much faster and simpler through Affilizz. "

Mathis & Gauthier

Founders, FrenchHardware

"Affilizz's support and strategic advice have been essential. The interactive widgets and automatic offer updates have transformed our approach to affiliation, enabling us to enrich our content and better serve our audience. "