Le Point: Rising to the challenge of affiliation and achieving significant results

Weekly news web magazine
Turn affiliation into a substantial new revenue stream
High-performance widgets and a clear view of performance to help you adapt your strategy
Tenfold productivity, constantly increasing ECPC

About us

Le Point, a renowned French media company, launched its affiliate business in October 2022 under the leadership of Louis, Project and Partnership Manager, and Thomas, Business Development Manager.

The challenge

Getting into affiliate marketing, a business that doesn't offer immediate results and requires an investment in time, optimization and copywriting, was one of the challenges we had to overcome with the support of management.

Significant results

  • Improved productivity by avoiding the need to search for links on different platforms, finding the best offers and accessing a greater number of merchant programs.
  • A global view of activity on a single tool, enabling better performance analysis.
  • Constantly improving results, with a higher ECPC.
  • A more visible and attractive display of offers and action buttons, encouraging conversion.

Preferred features

Louis particularly appreciates the following aspects of Affilizz:

  • Intuitive, advanced card personalization, enabling you to easily adapt card design to your site's visual identity, and deliver a consistent, attractive user experience.
  • Automatic updating of prices and maps using scripts, which ensures the accuracy of the information displayed and reduces the time spent updating content manually.
  • The "Deals" category, which enables him to highlight the most interesting promotional offers and thus increase the chances of conversion and revenue generation.
  • Tracking statistics to monitor trends throughout the year.
  • The responsiveness and availability of the Affilizz team.

Tips and best practices

To maximize your success with Affilizz, the Le Point team recommends :

  • Know your audience and adapt your content accordingly.
  • Customize cards according to your site's UX for seamless integration using Affilizz functionalities.
  • Focus on available products to avoid disappointing readers.
  • Organize your research and know in advance what you want to cover to optimize your time.

They talk about it better than we do...

"The granularity of the data provided by Affilizz is essential. This allows us to know exactly what content is generating revenue, make informed choices, and uncover high-performing niches. "
Rémi Porta
Content to Commerce Manager, Clubic
"Affilizz is deeply integrated into our site, and without it, setting up the Transition Vélo affiliation would have been a huge job. We might even have given up on creating our media. "
Rémi Jacquet
Co-founder of Transition Vélo
"The automatic updating of prices and maps thanks to scripts, which ensures the accuracy of the information displayed and reduces the time spent manually updating content. "
Louis Eustache
Content and Partnership Project Manager, Le Point
"Affiliation on YouTube is all about video descriptions. It's now much faster and simpler through Affilizz. "
Mathis & Gauthier
Founders, FrenchHardware
"We've been using Affilizz since its inception, and the tool is constantly evolving to enable us to manage Xboxygen's affiliation as easily as possible. We can monitor statistics in great detail and quickly create content. "
Thomas Nuttin
Founder, Xboxygen
"The simplicity of implementation saves time and effort searching for products. "
"Thanks to Affilizz tools, I've halved the time spent writing my Lost In The Bricks newsletter. "
Christophe Harmand
Creator of the Lost In The Bricks Newsletter
"From a time-saving and peace-of-mind point of view, Affilizz is a real plus. "
Régis Jehl
Associate Editor Cleanrider

Frequently asked questions

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