About us
Le Point, a renowned French media company, launched its affiliate business in October 2022 under the leadership of Louis, Project and Partnership Manager, and Thomas, Business Development Manager.
The challenge
Getting into affiliate marketing, a business that doesn't offer immediate results and requires an investment in time, optimization and copywriting, was one of the challenges we had to overcome with the support of management.
Significant results
- Improved productivity by avoiding the need to search for links on different platforms, finding the best offers and accessing a greater number of merchant programs.
- A global view of activity on a single tool, enabling better performance analysis.
- Constantly improving results, with a higher ECPC.
- A more visible and attractive display of offers and action buttons, encouraging conversion.
Preferred features
Louis particularly appreciates the following aspects of Affilizz:
- Intuitive, advanced card personalization, enabling you to easily adapt card design to your site's visual identity, and deliver a consistent, attractive user experience.
- Automatic updating of prices and maps using scripts, which ensures the accuracy of the information displayed and reduces the time spent updating content manually.
- The "Deals" category, which enables him to highlight the most interesting promotional offers and thus increase the chances of conversion and revenue generation.
- Tracking statistics to monitor trends throughout the year.
- The responsiveness and availability of the Affilizz team.
