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Le Point Services: €3.6M in sales generated by partner merchants in 2024

Sector
Digital magazine specializing in buying guides and service comparators.
Challenge
Increase the profitability of "hot" content while reducing production times, and diversify universes to develop new partnerships and effectively monetize good deals.
Solution
Since 2023, Le Point Services has been using Affilizz to automate content creation and maximize results for its partners. Thanks to these tools, combined with reinforced editorial work, including the recruitment of an SEO expert and collaboration with specialized writers, Le Point Services has considerably improved the performance of its content-to-commerce.
Results
In 2024, 1.5 million clicks were generated at partner merchants, with 48,000 transactions completed, representing total sales of 3.4 million euros for merchants. In addition, 655 items are tracked on Affilizz, with 280 merchants featured. Production time has also been considerably reduced, with a hot item going from 1 hour to just 3 minutes thanks to Affilizz's AI and tools.

About us

Le Point Service is a digital magazine combining comparisons, buying guides and shopping selections. With the help of Affilizz, the team succeeded in accelerating and perfecting the production of content-to-commerce. AI tools and the Deals functionality have enabled them to explore new universes and generate remarkable results for merchants in niches such as mattresses, dietary supplements and technological products.

Preferred features

  • AI for content-to-commerce: fast, accurate production of hot items, with a focus on information relevance.
  • Deals functionality: ideal for testing new universes and creating attractive selections that boost partner clicks and sales.
  • Fully automated: a solution that dramatically reduces production time thanks to automatic integration of images, links and buttons.
  • Real-time data analysis: centralized performance to optimize strategies and collaborations.

Tips and best practices

  • Take full advantage of the Deals feature to diversify themes and increase conversion rates.
  • Rely on AI to quickly produce attractive, high-quality content.
  • Invest in specialized copywriters and an SEO expert to maximize the visibility and relevance of your content.
  • Track data to identify high-performing universes and adapt your partnerships with merchants.

They talk about it better than we do...

" A good hot article produced by an agency costs €50 to €60. With Affilizz, it only takes 3 minutes! I copy the product URL, check the information, generate the text, copy and paste it into my CMS... And that's it. The gain is enormous. "
Jean-François Ferro
CtoC Manager, Le Point Services
"The granularity of the data provided by Affilizz is essential. This allows us to know exactly what content is generating revenue, make informed choices, and uncover high-performing niches. "
Rémi Porta
CtoC Manager, Clubic
"Affilizz brings us its proven expertise in affiliation so that we can offer a more effective advertising offering and optimize the monetization of our site, while continuing to respect user privacy. "
Olivier Abecassis
Managing Director, Qwant
"Affilizz is deeply integrated into our site, and without it, setting up the Transition Vélo affiliation would have been a huge job. We might even have given up on creating our media. "
Rémi Jacquet
Co-founder of Transition Vélo
"What we really like about Affilizz is that we're dealing with people who are willing to help us, to support us in offering better quality support for our readers, and to improve our affiliation strategy."
Olivier Barbin
Founder, Je suis Papa
"The Analytics provided by Affilizz are essential. They enable us to reconcile our traffic data with the revenue generated, providing a clear reading of the ROI of each piece of content. This helps us to steer and direct our production optimally. "
Jérôme Duca
CtoC Manager, Reworld Media
"The automatic updating of prices and maps thanks to scripts, which ensures the accuracy of the information displayed and reduces the time spent manually updating content. "
Louis Eustache
Content and Partnership Project Manager, Le Point
"Affiliation on YouTube is all about video descriptions. It's now much faster and simpler through Affilizz. "
Mathis & Gauthier
Founders, FrenchHardware
"Affilizz's support and strategic advice have been essential. The interactive widgets and automatic offer updates have transformed our approach to affiliation, enabling us to enrich our content and better serve our audience. "
Amine Agunaou
SEO and CtoC Manager, Futura
"From a time-saving and peace-of-mind point of view, Affilizz is a real plus. "
Régis Jehl
Associate Editor Cleanrider

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