Reworld Media: Structuring content-to-commerce within the group

Sector

Multi-brand media group

Challenge

Structure and develop content-to-commerce on Reworld Media's various sites, inspired by the success of Les Numériques.

Solution

Integrating Affilizz has enabled Reworld Media to standardize its content-to-commerce tools, produce more content, generate additional revenue lines, and benefit from detailed analytics.

Results

Since deploying Affilizz in spring 2023, Reworld Media has seen a significant improvement in affiliate link management thanks to Affilizz's WordPress plug-in, which is used by all editors. What's more, Affilizz makes it possible to track content performance precisely and redirect production according to results.

About us

Reworld Media is a French media group covering many fields, with a diversified portfolio of brands. Reworld Media has integrated content-to-commerce as one of the four pillars of its digital strategy.

Preferred features

Jérôme Duca, Director of Content to Commerce, cites the following functionalities:

Analytics, to reconcile content traffic data with the actual revenue it generates, so as to get a clearer picture of the ROI of content production, so as to be able to steer and guide it.
Time-saving content production, thanks in particular to the "Deals and Trends" price drop curation tool.
The WordPress plug-in, which enables you to affiliate each link published within a piece of content on the fly, and the ease with which you can create price tables, which help you avoid losing your audience to price comparison sites.
Affilizz support and responsive teams

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Tips and best practices

To get the most out of Affilizz, Jérôme Duca recommends prioritizing merchants offering the best commissions and conversion rates. Using curation modules, such as the Deals & Trends tool, helps you stay competitive and reactive to market trends.

They talk about it better than we do...

"The granularity of the data provided by Affilizz is essential. This allows us to know exactly what content is generating revenue, make informed choices, and uncover high-performing niches. "

Rémi Porta

CtoC Manager, Clubic

"Affilizz is deeply integrated into our site, and without it, setting up the Transition Vélo affiliation would have been a huge job. We might even have given up on creating our media. "

Rémi Jacquet

Co-founder of Transition Vélo

"What we really like about Affilizz is that we're dealing with people who are willing to help us, to support us in offering better quality support for our readers, and to improve our affiliation strategy."

Olivier Barbin

Founder, Je suis Papa

"The Analytics provided by Affilizz are essential. They enable us to reconcile our traffic data with the revenue generated, providing a clear reading of the ROI of each piece of content. This helps us to steer and direct our production optimally. "

Jérôme Duca

CtoC Manager, Reworld Media

"The automatic updating of prices and maps thanks to scripts, which ensures the accuracy of the information displayed and reduces the time spent manually updating content. "

Louis Eustache

Content and Partnership Project Manager, Le Point

"Affiliation on YouTube is all about video descriptions. It's now much faster and simpler through Affilizz. "

Mathis & Gauthier

Founders, FrenchHardware

"Affilizz's support and strategic advice have been essential. The interactive widgets and automatic offer updates have transformed our approach to affiliation, enabling us to enrich our content and better serve our audience. "