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Transition Vélo: making affiliation a stable source of income for a new medium

Sector
Web magazine dedicated to everyday cycling
Challenge
Launch a medium with high-quality content and little advertising
Solution
Transition Vélo has built its site around affiliation, integrating Affilizz technology to the full.
Results
Less than a year after its launch, Transition Vélo covers its fixed costs thanks to affiliate revenues.

About us

Founded by three cycling enthusiasts, Transition Vélo was launched to meet a need for content on everyday cycling, alongside the many existing media on road or performance cycling, with the aim of becoming a benchmark medium on the subject.

Affiliation was an obvious choice for several reasons:

  • Editorial freedom: Unlike advertising, affiliation offers greater freedom of tone for advertisers.
  • User experience: Transition Vélo wanted to offer a clean site without excessive intrusive advertising, while still providing premium space (fixed banner) for advertisers.
  • Revenue model: Affiliation allows you to diversify your revenue sources and not be solely dependent on advertising.

Preferred features

Transition Vélo built its site around affiliation, integrating Affilizz technology in depth. This was easily achieved in 2 days of development for their technical manager.

This allowed us to concentrate on the creation of the media, knowing that the whole affiliation side was managed thanks to the turnkey solution offered by Affilizz, as well as the vast catalog of offers, which is regularly being expanded. What's more, the Transition Vélo team benefited from personalized support to meet their specific needs.

Tips and best practices

Affiliz is a simple, no-risk solution for launching a media outlet based on affiliation. However, you need a solid content strategy, because affiliation alone is not enough. Quality content is essential to gain the trust of readers.

They talk about it better than we do...

"The granularity of the data provided by Affilizz is essential. This allows us to know exactly what content is generating revenue, make informed choices, and uncover high-performing niches. "
Rémi Porta
Content to Commerce Manager, Clubic
"Affilizz is deeply integrated into our site, and without it, setting up the Transition Vélo affiliation would have been a huge job. We might even have given up on creating our media. "
Rémi Jacquet
Co-founder of Transition Vélo
"The automatic updating of prices and maps thanks to scripts, which ensures the accuracy of the information displayed and reduces the time spent manually updating content. "
Louis Eustache
Content and Partnership Project Manager, Le Point
"Affiliation on YouTube is all about video descriptions. It's now much faster and simpler through Affilizz. "
Mathis & Gauthier
Founders, FrenchHardware
"We've been using Affilizz since its inception, and the tool is constantly evolving to enable us to manage Xboxygen's affiliation as easily as possible. We can monitor statistics in great detail and quickly create content. "
Thomas Nuttin
Founder, Xboxygen
"The simplicity of implementation saves time and effort searching for products. "
Benoit
Developer,
Cowcotland
"Thanks to Affilizz tools, I've halved the time spent writing my Lost In The Bricks newsletter. "
Christophe Harmand
Creator of the Lost In The Bricks Newsletter
"From a time-saving and peace-of-mind point of view, Affilizz is a real plus. "
Régis Jehl
Associate Editor Cleanrider

Frequently asked questions

I've never done an affiliation before. Can I start with Affilizz?
I'm an influencer. Can I use Affilizz?
I'm already registered with affiliate programs. Can I use Affilizz?
How much does it cost to use Affilizz?
In which countries can I use Affilizz?
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