Affiliate marketing techniques
5
September
2024

How to get started with Amazon Partners

If there's one player who can't be ignored in the affiliate marketing world, it's Amazon. For over 20 years, the Amazon Partners program has been one of the most successful. If you're thinking of monetizing your media with an affiliate strategy, there's a good chance you'll want to promote Amazon's offers. But how do you go about it? Let's find out.

Why choose Amazon Partenaires for your affiliation strategy?

The question could be asked differently: why do millions of French people shop on Amazon? The answer is simple: Amazon is the leader in e-commerce, and there are several reasons why:

  • A huge catalog of products, offered by Amazon and its partner sellers via the marketplace.
  • A high conversion rate, thanks in particular to the site's reliability and exemplary customer service, a model for many online stores.
  • A brand recognized throughout France and internationally.
  • Compensation on all purchases made by your readers after clicking on your affiliate link, even if they buy products other than those recommended by you.

Finally, and certainly one of the main reasons for the program's popularity, creating affiliate links with Amazon is extremely simple. Simply log in to your Amazon Partners account, browse the store, and the link is automatically generated at the top of the page. How convenient is that? What's more, it's now also possible to do this from a smartphone , thanks to this feature. All in all, this is one of the most accessible programs to promote on your media.

Registering with Amazon Partners: the first step

As with any affiliate program, the first step is to request access to start distributing affiliate links. Amazon is no exception: go to the Amazon Partner Club and sign up. The registration process is straightforward: you'll need to provide details of your identity, present your media and accept the terms and conditions (which we highly recommend you read).

A special feature of the Amazon Partners program is the choice of your tag, a unique identifier that enables Amazon to recognize your media among other partners. This tag will be integrated into every link you share, and will appear in a form similar to "&tag=ddg-azz-40-21". To simplify matters, Amazon also offers shortened links, which are convenient for sharing with your audience.

Identify products to promote on your media

Once you've created your first affiliate links, it's time to select the products you want to promote on your media. If you lack inspiration, here are a few sources to help you find attractive items:

  • Current promotions, visible on the Amazon home page or in the Flash Sales section, dedicated to special offers.
  • Best sellers by category: whether you want to promote high-tech, fashion, home furnishings or beauty products, you'll find the latest bestsellers.
  • The latest innovations that capitalize on innovation and sometimes generate significant sales.
  • Perfect gift ideas for seasonal items, such as Valentine's Day suggestions.

If you use Affilizz, we offer a price drop and trend detection tool. This means you can track not only current promotions, but also the best-selling products, both at Amazon and at the 1,500 other merchants on Affilizz!

Affilizz Deals & Trends tool
Affilizz Deals & Trends tool

So you're well equipped to promote Amazon products on your media. Use your imagination to come up with the best recommendations to share!

Create your first links with Amazon Partners

Amazon Partners has designed its program to make creating and sharing affiliate links quick and easy. To get started, make sure you're logged in to your Amazon Partners account and visit Amazon.co.uk. Once you're on a product page, you'll see a bar appear at the top of the screen (visible only if you're logged in), as shown here:

The Amazon Partners bar

Click on "Text" in this bar to generate and copy the affiliate link. Now all you have to do is paste the link wherever you like (website, social networks, videos...). Easy, isn't it?

Track your performance on Amazon Partners

As soon as your first links are active, you'll start receiving clicks, and maybe even commissions on sales. Amazon provides you with several detailed reports to track your performance:

  • Your winnings in euros (excluding any cancellations).
  • Number of clicks.
  • Number of items ordered.
  • Items shipped and returned.
  • Conversion rate.
  • The performance of your various tags.
  • Products sold and related commissions.
  • And many other statistics...

We advise you to consult this data regularly to fine-tune your strategy. This will enable you to identify the products that appeal most to your audience and adjust your recommendations accordingly.

Affilizz and Amazon Partenaires: how does it work?

If you use Affilizz, or are planning to do so soon, you may be tempted to offer Amazon products to your audience. Although our platform lists over 1,500 partner stores, Amazon has its own specific way of working. You need your own Amazon Partners account, which you can then connect to Affilizz to see Amazon offers appear in our comparison tables.

Don't worry, the process is simple, and we've provided a detailed tutorial in our Help Center. If you encounter any difficulties, our team is available via Affilizz chat, directly accessible from your account.

By connecting Amazon to Affilizz, you can take full advantage of our platform's features. We urge you to exploit the full potential of this synergy to maximize your results.

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Key points to remember
  • Amazon Partners is a powerful and easy-to-use affiliate program.
  • Amazon is the leader in e-commerce, with a solid reputation and a wide choice of products.
  • Creating affiliate links is easy, directly from the Amazon store, even on cell phones.
  • You can promote products based on promotions, best sellers and new products.
  • Amazon offers detailed reports to track your performance (earnings, clicks, items ordered).
  • Connecting your Amazon Partners account to Affilizz allows you to take full advantage of the platform's features.
Conclusion

Amazon Partners is the obvious choice for any media company looking to monetize its audience through affiliation. With its accessible platform, vast product selection and global reach, Amazon makes it easy to create and manage affiliate links. Whether you're just starting out or want to optimize your strategy, tools like Affilizz can help you identify the best opportunities and maximize your earnings. So don't wait any longer to take advantage of one of the world's leading affiliate programs and start generating revenue today.

About the author
Vincent Alzieu
General Manager

After successfully managing several companies in the tech world (Les Numériques, Doctissimo, Au Féminin...), Vincent Alzieu joined Affilizz as late co-founder in 2022 to bring his experience of media and affiliation.‍

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