Affiliate marketing is a win-win system between a medium and an advertiser through the latter's sales. The medium, which may take the form of a website, blog, YouTube/Twitch channel or social network account, directs potential buyers to the advertiser's website, who in turn pays the medium's publisher a fixed fee (known as CPC = cost per click) or a percentage of the sales generated (CPA = cost per acquisition).
When the medium is a website, in order to generate targeted traffic for advertisers, it's important to write articles that are relevant in the eyes of search engines. Let's take a look at how to structure your articles to improve their ranking on the Internet.
To generate traffic to your website, it's important to understand how search engines work. Google and Bing crawlers, for example, constantly crawl the web to index sites and judge the quality of their content. Depending on the results, your site will appear more or less prominently in the search results pages. This is known as"natural referencing". To be well referenced and generate traffic, it's crucial to pay particular attention to the content of your site, both in terms of form and content.
The analysis of your articles involves examining the text you write, according to the following criteria:
HTML structure is also crucial to the form of the article. There are specific tags that can be used to improve the article's referencing on the web:
💡 In general, it's recommended to place the article keyword in the title, desc and h1 tags.
If you use Wordpress, the use of plugins can be a real asset in improving your SEO. Extensions such as Yoast SEO, The SEO Framework or SEOPRess are easy to install. They allow you to check that key points of structuring and readability for search engines are respected.
There are a number of best practices for optimizing your articles to generate affiliate income. First of all, it's important to be honest with your readers, providing them with clear and comprehensive information about the products you're promoting. This will enable them to make an informed choice among the various products that meet their needs.
Secondly, you need to optimize your CTAs to generate traffic to your partners' websites. There are various techniques you can use to entice your visitors to click on your affiliate links, such as using buttons, which are more visible than simple text-based affiliate links, or offering price comparison tables. To find out more about this aspect of affiliate marketing, read our article on optimizing CTAs in affiliate marketing.
Finally, don't hesitate to add boxes at the bottom of your articles to explain what an affiliate link is. Your audience will appreciate your transparency. NB: if you're using Affilizz's price tables, this information is already included automatically, so there's no need to add another box.
Inbound traffic is essential to your success as an affiliate. To generate traffic, it's important to learn how to write for search engines in order to move up in the Internet search results (SERPs) and optimize the placement of affiliate links. While this may seem daunting at first, it quickly becomes easier to master and will help you to be more effective when writing your next articles.