Generative AIs, of which ChatGPT is one, have opened up many new possibilities for web affiliation and marketing in general. As a reminder, ChatGPT uses user-supplied instructions (commonly known as "Prompts") to generate targeted responses on specific topics, drawing on huge corpora of data.
In addition to providing a result, ChatGPT is able to understand numerous criteria such as the desired length of the response, the tone to adopt or the references to take into account. This means that many tedious tasks, which would normally fall to a human being, can be automated using the right "Prompts".
When it comes to affiliate marketing, ChatGPT can considerably optimize certain repetitive and time-consuming tasks. Here's our guide to how to use it to write content for the web or find video ideas for Youtube and social networks.
If you've read any of our previous articles on content writing or affiliate editorial strategies, you'll know that the preparatory work that has to be done prior to any copywriting is essential. This can be a lengthy process, requiring extensive research to come up with ideas for content. That's where ChatGPT can help.
In affiliation, a large part of the work consists of preparing and gathering the necessary information before creating your content. Researching the most promising topics or niches to exploit is time-consuming. ChatGPT is a useful tool for this research.
Once the topic has been identified, ChatGPT can again help you write content, providing information on specific products, features, pros and cons. It can also help you find relevant data on the web and highlights related to the products you want to promote.
ChatGPT can also help you write compelling introductions, text or video outlines, detailed descriptions and eye-catching titles for your content. By providing indications of tone, style and target audience, you can generate suggestions for wording and turns of phrase to make your content more appealing.
There are many ways to improve your content, from optimizing it for Google according to SEO rules, to fine-tuning your writing style or simply checking grammar and spelling. There are precise rules governing these matters, and ChatGPT excels in them. So don't hesitate to submit your content ideas to ChatGPT for touch-ups and improvements.
ChatGPT relies on existing bodies of data to generate content. As a result, it is constrained by a predefined framework. Although this framework is quite broad in terms of the sources used, it has temporal limitations. At present, its knowledge is based on data published on the web up to September 2021.
💡 In addition to the fact that the sources used by ChatGPT are limited to September 2021, legal actions are currently emerging concerning the legality of the artificial intelligence's use of sources. The findings of these lawsuits could have far-reaching repercussions for the entire marketing sector.
Another constraint is that ChatGPT is unable to consult a specific page. It only knows what its creators have given it. For example, if you want an SEO analysis of a web page, you can use it by providing the text, but you'll lose the analysis of the metadata that provides valuable information.
Content generated by artificial intelligence, such as Bard or ChatGPT, impresses with its realism. Turns of phrase, expressions and vocabulary verge on perfection. However, some details still reveal the automation of content creation: repetitions, sentences that are grammatically correct but strange to read. These small imperfections are being improved by OpenAI's engineers as new versions of the tool are released.
Finally, Google recently spoke out on the subject of AI-generated content. Such content will rank lower in the SERPs than original content created by humans. Google is currently working to identify such content, and the aforementioned limitations are all factors that enable them to determine whether a piece of content has been written by a human or not.
Prompting is not a discipline in itself, but it's best to know how to formulate it correctly to get usable results. The more you refine your request, the more ChatGPT will be able to provide you with relevant content. Here's an example of a prompt for a USB flash drive comparison:
-Insufficient : "A comparison on USB flash drives for a tech blog, which must contain an introduction, a development and a conclusion. The article must be 2000 words long. The tone should be serious."
-Correct : "A comparison on USB flash drives for a tech blog, which must contain an introduction, a development and a conclusion. The article should be 2000 words long. The tone should be serious. The comparison should be based on 3 models, with tables. Each key should be the subject of a paragraph. Use the keyword "comparative USB flash drives 2023" in each paragraph title. The article is aimed at the general public."
-Right : "A comparison on USB flash drives for a tech blog, which must contain an introduction, a development and a conclusion. The article should be 2000 words long. The tone should be serious. The comparison should be based on 3 models, with tables. Each key should be the subject of a paragraph. Use the keyword "comparative USB flash drives 2023" in each paragraph title. The article is aimed at the general public. The 3 models to be compared are A, B and C. Compare speed and price. The conclusion should indicate the best model and justify this choice. The key word should appear at the beginning of the introduction."
This prompt example generated usable results in our tests. However, it is important to understand that the raw articles generated by the AIs are not directly usable. Chat GPT's various limitations require someone to rework the content in order to make it better, for example with a more natural style or by adapting it to an editorial strategy. At the end of the day, Chat GPT only provides a basis on which to work.
- Use ChatGPT to lighten the workload when creating affiliate content (text or video)
- ChatGPT has its limits, and it's important to be aware of them.
- The creation of a prompt must be meticulous and precise.
- The content generated must not be used as is.
Although some people see generative AIs in a bad light, they represent a real opportunity for content creators. Their ability to draw rapidly on immense data sources to write content that responds to an issue makes them prime tools for affiliation and marketing. The content generated is not perfect in either form or content. However, even if they need to be refined to make them usable, the time saved in creating these articles or videos is a real added value in affiliation.