Affiliate marketing is an increasingly popular monetization method for content publishers. There are generally three types of content that can be used to generate affiliate income: product reviews, product tips and buying guides.
How do you write a good buying guide, both for Google and for your audience? Your article needs to be honest, informative, with clear advice and prices.
Here's how to write a good buying guide that will help you generate affiliate income, using the various Affilizz tools: buttons, cards and price tables.
Your affiliate links should be integrated in a natural way. Be careful not to overload your content, as this could damage the credibility of your guide. Include clear and precise calls to action to encourage your readers to click on your affiliate links.
Here are the various Affilizz tools you can use in your shopping guides, which will automatically update the prices of products on sale in the widget stores:
The CTA can commonly close an article to offer a simple exit door.
Horizontal price table: the table is commonly used in "product test" or "bargain" attacks to show the whole range of offers, to give readers a choice, to prove that a bargain really is one, by contrasting one offer with that of other stores.
The vertical board is very useful for highlighting products. This format is recommended for beautiful products: make-up, clothes, headphones...
2-column map (desktop version)
3-column map (desktop version)
The first step in creating a successful buyer's guide is to choose a topic that interests your audience, according to your media's theme, and that has a high demand. Research current trends and consumer needs. You can use tools like Google Trends (free), SEMRush or Ahrefs to help you identify popular topics.
Here are a few examples of popular requests for buying guides in different fields:
These sample queries can give you an idea of popular topics for buying guides in different niches. Feel free to adapt these examples to your area of expertise and audience.
Once you've chosen a topic, it's time to select the products or services you're going to recommend. It's essential to choose quality products that are in line with your audience's needs. Take the time to thoroughly research the features, pros and cons of each product, as well as customer reviews.
A good buying guide should be structured in a way that makes it easy for your audience to read and understand. Here's a basic structure you can use for your buying guide, step by step:
Your buying guide should be written in a clear, concise and engaging way. Use a conversational tone and avoid technical jargon wherever possible. Consider including visual elements such as images, comparison charts and infographics to make your content more engaging.
If you rely on an external source, or several sources, to produce your pages: quote them, add links, it's also good for SEO because it's a guarantee of credibility.
Make sure your guides last: update them. This is also the best way to ensure that Google continues to positively impact page ranking. A monthly update is recommended for the main contents.
Once you've written your buying guide and integrated your affiliate links, you need to make sure it's properly optimized for search engine visibility, in order to attract organic traffic and generate affiliate revenue. Here are a few tips for optimizing your content for SEO:
Once your buying guide is published, it's crucial to actively promote it to attract visitors and generate affiliate income. Here are some promotional strategies you can use:
It's important to track the performance of your shopping guide in terms of traffic, link clicks and conversions. Tools such as Google Analytics allow you to analyze this data, but Affilizz also offers an intuitive performance tracking table. If you find that certain parts of your buying guide aren't working well, don't hesitate to adjust them.
In the current era of digital marketing, Amazon is positioning itself as a major company for many e-commerce players. Many content creators see it as an essential ally in boosting their sales, which commonly account for up to 70% of revenues at the outset (then even out and continue to evolve). In addition to its many services, the company offers the much-appreciated Amazon Associates program. In parallel, tools such as Google Analytics and Affilizz prove invaluable for analyzing user behavior and conversion rates on product sheets.
A carefully crafted buying guide, coupled with an effective comparison table, greatly increases the likelihood of a visitor clicking on an affiliate link. The addition of an explicit CTA (call to action), such as "Add to cart", simplifies the purchasing process. Affiliate programs such as Amazon Associates and Click Bank are renowned for their attractive commissions. However, content quality remains paramount. Relying on specialized tools, such as video editing or site creation software, is often a wise move.
Digital marketing is about more than just affiliates. Whether it involves social networking or advertising campaigns, the strategy adopted is crucial. To increase their reach, major brands such as Nike, Reebok and Samsung partner with various programs, whether hosted on third-party platforms or directly integrated with Affilizz. Equipped with the right tools, professionals can maximize the impact of their initiatives, from recommendations to video reviews. In short, excelling in digital marketing requires skillfully capturing the public's attention, whether through financial investments or judicious affiliations.
By following these tips, you'll be able to create a quality shopping guide that generates affiliate revenue for your site or blog. Remember, success in affiliate marketing depends on the trust of your audience and the quality of your recommendations. Take the time to get to know the products and services you recommend, and be transparent with your readers.