What are the most effective channels for your affiliation in 2024?

What is an affiliation channel?

Before going into detail, it's important to define what we mean by a channel, and how it differs from a medium. To put it simply, a medium can have several channels for distributing its content. Let's take the example of a medium we'll call "Everything for my kitchen". It can be distributed via several channels: the website, social networks, video-sharing sites and community spaces. So, in addition to the website, you can create a YouTube channel, an account on X (formerly Twitter) or a space on Discord. The good news is that you can use affiliation on all these channels.

What are the channels to consider in 2024?

If you had to choose just one channel for your media, it would undoubtedly be your website. It's the central pillar of your affiliation strategy: it gives you a certain legitimacy in the eyes of users on the other channels (provided your site is well designed, of course). Please note: it's not compulsory to create a website in order to generate income through affiliation, but it is highly recommended to ensure the long-term viability of your affiliation strategy.

Facebook: a must for affiliate social networks

It's probably the type of channel one thinks of first! Having been around for some fifteen years (at the time of writing), social networks are used by the vast majority of French people (around 75% of the population in France): so it's a little Eldorado that's open to you. You're spoilt for choice: X (ex-Twitter), Facebook, Instagram, Pinterest, Snapchat or even the very recent Threads. It's up to you to choose the one(s) you feel most at home with. However, it's worth noting that Facebook is often the best-performing affiliate, still in 2024... But until when?

Discord: the community channel on the rise in 2024

Just 10 years ago, forums were the kings of the Internet, offering a wide variety of topics. In 2024, things have changed somewhat, with the emergence of alternatives. One of these is now a benchmark: Discord. If you're unfamiliar with it, just remember that it's a private space where media (or anyone in general) can create themed chat rooms. This channel offers a wide range of possibilities for communities: written exchanges, voice chat or even video broadcasts (often for gaming, but this is not a requirement).

In any case, affiliation is an excellent way of monetizing such a space. Affilizz is well aware of this, and offers a Discord bot that turns any link to a merchant into an affiliate link.

Discord is undoubtedly one of the most effective levers for affiliate marketing in 2024. However, there are other channels that deserve your attention, such as Reddit and Quora.

YouTube vs TikTok: the duel of the video platforms

To conclude, let's take a look at a channel that's becoming increasingly popular, especially with young Internet users: the video format. In fact, the TikTok social network is becoming increasingly popular. With its short videos (around one minute), this channel manages to attract the attention of billions of users worldwide. If you had to choose just one channel, it would probably be this one. However, we can't rule out YouTube and its longer videos (even though they also offer Shorts).

The question remains: how do you offer affiliation in a video format? The answer is simple: the description. By making it clear in the video that a link is present in the description, you maximize your chances of highlighting your affiliate links and generating revenue. To find out more about affiliation on these two platforms, read our dedicated articles :

Affiliation on TikTok: how does it work?

YouTube affiliation: How does it work?

‍

‍