Optimizing your content
13
May
2024

What are the most effective channels for your affiliation in 2024?

If affiliation is an effective way of monetizing a website, it's just as effective on so-called alternative channels. Gone are the days when the website stood alone: media are often present on social networks, video platforms or even new-generation forums. How can you take advantage of this for affiliate marketing? Let's find out.

What is an affiliation channel?

Before going into detail, it's important to define what we mean by a channel, and how it differs from a medium. To put it simply, a medium can have several channels for distributing its content. Let's take the example of a medium we'll call "Everything for my kitchen". It can be distributed via several channels: the website, social networks, video-sharing sites and community spaces. So, in addition to the website, you can create a YouTube channel, an account on X (formerly Twitter) or a space on Discord. The good news is that you can use affiliation on all these channels.

What are the channels to consider in 2024?

If you had to choose just one channel for your media, it would undoubtedly be your website. It's the central pillar of your affiliation strategy: it gives you a certain legitimacy in the eyes of users on the other channels (provided your site is well designed, of course). Please note: it's not compulsory to create a website in order to generate income through affiliation, but it is highly recommended to ensure the long-term viability of your affiliation strategy.

Facebook: a must for affiliate social networks

It's probably the type of channel one thinks of first! Having been around for some fifteen years (at the time of writing), social networks are used by the vast majority of French people (around 75% of the population in France): so it's a little Eldorado that's open to you. You're spoilt for choice: X (ex-Twitter), Facebook, Instagram, Pinterest, Snapchat or even the very recent Threads. It's up to you to choose the one(s) you feel most at home with. However, it's worth noting that Facebook is often the best-performing affiliate, still in 2024... But until when?

Discord: the community channel on the rise in 2024

Just 10 years ago, forums were the kings of the Internet, offering a wide variety of topics. In 2024, things have changed somewhat, with the emergence of alternatives. One of these is now a benchmark: Discord. If you're unfamiliar with it, just remember that it's a private space where media (or anyone in general) can create themed chat rooms. This channel offers a wide range of possibilities for communities: written exchanges, voice chat or even video broadcasts (often for gaming, but this is not a requirement).

In any case, affiliation is an excellent way of monetizing such a space. Affilizz is well aware of this, and offers a Discord bot that turns any link to a merchant into an affiliate link.

Discord is undoubtedly one of the most effective levers for affiliate marketing in 2024. However, there are other channels that deserve your attention, such as Reddit and Quora.

YouTube vs TikTok: the duel of the video platforms

To conclude, let's take a look at a channel that's becoming increasingly popular, especially with young Internet users: the video format. In fact, the TikTok social network is becoming increasingly popular. With its short videos (around one minute), this channel manages to attract the attention of billions of users worldwide. If you had to choose just one channel, it would probably be this one. However, we can't rule out YouTube and its longer videos (even though they also offer Shorts).

The question remains: how do you offer affiliation in a video format? The answer is simple: the description. By making it clear in the video that a link is present in the description, you maximize your chances of highlighting your affiliate links and generating revenue. To find out more about affiliation on these two platforms, read our dedicated articles :

Affiliation on TikTok: how does it work?

YouTube affiliation: How does it work?

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Key points to remember
  1. A medium can have several channels for distributing its content (website, social networks, video platforms, community spaces).
  2. The website remains the central pillar of your affiliation strategy, but it's not compulsory.
  3. Facebook is often the best-performing social network for affiliation in 2024.
  4. Discord is a booming community space, ideal for affiliation thanks to tools like the Affilizz bot.
  5. Video platforms like YouTube and TikTok offer new affiliation opportunities via video descriptions.

Conclusion

Affiliate marketing is no longer limited to websites in 2024. Alternative channels such as social networks (especially Facebook), community spaces like Discord, and video platforms (YouTube and TikTok) offer numerous opportunities to monetize your audience. It's essential to diversify your distribution channels while keeping a website as the central pillar of your strategy. By making intelligent use of these different channels and adapting your content to each platform, you'll maximize your chances of generating income through affiliation.

About the author
Vincent Alzieu
General Manager

After successfully managing several companies in the tech world (Les Numériques, Doctissimo, Au Féminin...), Vincent Alzieu joined Affilizz as late co-founder in 2022 to bring his experience of media and affiliation.‍

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