TikTok is the latest social network. First appearing in 2016, it has grown by leaps and bounds to reach 1 billion monthly users today (source: Sprout Social). Here, content creators can publish short videos in which they share their daily lives, passions or moods, most often with humor. Although the network shares many similarities with Instagram, its audience is younger.
TikTok has carved out a lion's share of the public's attention. A video can quickly go viral, generating thousands of views. With the audience usually comes the opportunity to earn money from your content. Unlike other social networks, TikTok offers creators the chance to earn money for the videos they publish. To qualify for this option, three main conditions must be met:
By meeting these conditions, creators can join the TikTok Creator Fund. According to La Dépêche, the platform pays creators between 2 and 4 cents per CPM. This means that a video viewed a million times earns between €20 and €40. At that rate, you'd have to produce a lot of content to generate the equivalent of a salary. Fortunately, affiliate marketing is possible on TikTok.
💡 CPM is an acronym that stands for "cost per thousand". It is an advertising remuneration model that is calculated per thousand displays of an ad. If you'd like to find out more about the different affiliate remuneration models, read our article on the subject.
Affiliation involves referring your subscribers to a partner website via an affiliate link. You earn money if they buy something there. No technical knowledge is required, as it works very simply, with affiliate links displayed in the comments of your posts or on your profile. When a visitor clicks on the affiliate link, tracking technology identifies it as coming from your account, and if they make a purchase, you earn a commission. To find out more about how affiliation works, we invite you to read our article on how to get started in affiliation.
💡 TikTok, like Instagram, lets you post links, but they'll only be clickable on your Bio in your profile.
As always in affiliate marketing, the figures are jealously guarded by the biggest influencers. So it's difficult to determine, for example, how much of the $17 million Charli d'Amelio earned in 2022 came from affiliation. Nevertheless, her partnerships are clearly announced in her posts, notably with Amazon, suggesting that affiliation makes up a substantial part of her income.
If a simple affiliate link is all you need for affiliate marketing, here are a few guidelines to increase your chances of success:
👍 A very wide audience
👍 No technical knowledge required
👎 A young audience with fewer resources and less diversified interests
👎 Very strong competition
👎 In the sights of local authorities
TikTok, Instagram's enemy brother, shares many similarities with the latter in terms of formats, possibilities for publishing affiliate links, and tools available to content creators. This network has experienced incredible growth and enjoys huge popularity among teenagers. The affiliate opportunities for influencers are therefore colossal. It's up to you to find your niche, build a subscriber base and generate sales with your partners.