Affiliate marketing techniques

How do I find affiliate marketing opportunities?

12
July
2023

Once you've set up an affiliate program on your website, the regular production of affiliate content is a necessity if you want to generate consistent revenue. What's more, if a website or blog is to rank well on the Internet, it's important not only to take care of the SEO writing of cold content, but also to ensure consistent production of hot content. Affiliate articles featuring "good deals" on products sold online are a good way of reinforcing this 2nd part, while generating additional commissions.

To optimize the writing of your affiliate articles, "coupons" offer several advantages. They are quicker to write than feature articles, offer added value to your readers by presenting a product at an attractive price, and finally, their publication sends positive signals to search engines about the frequency of publication of your website or blog.

What are the different types of articles to write for your website in affiliate marketing?

When you decide to create a website, you quickly realize the importance of a solid editorial strategy (see our article on strategies for getting started in affiliation). To attract a loyal audience, buying guides and product tests are indispensable. These are cold contents, in the sense that they will generate audiences over a long period of time. Thanks to the amount of information they provide, your readers can make informed choices before making an online purchase. However, writing these affiliate articles can be tedious because of the length of the text to be produced, the integration of photos of the products tested and the technical tests to be carried out and documented.

On the other hand, advice articles are quick to write and require little preparation, provided you have a thorough grasp of your subject and offer sound, sincere advice. If you take them seriously, you'll see a rapid return on your investment. To take full advantage of this, you'll need to seek out the best offers available online to propose to your readers. However, there are pitfalls to avoid on the Internet. For example, spending too much time browsing advertisers' product pages can quickly become counter-productive.

💡 You can also save time by setting up an editorial template for your affiliate articles.

Coupons are considered hot and perishable content. This type of affiliate article allows you to send positive signals to your audience and to search engines by showing that you're active. However, they are rarely enough to attract a recurring audience on their own. To find out how to build a sustainable audience, take a look at our article on audience mattresses.

How can I find good tips for creating affiliate content?

Searching for good deals can be just as time-consuming as writing cold articles. Fortunately, there are several options for automating these searches and reducing the work involved.

Specialist websites :

Bargains represent a colossal market, so much so that some sites specializing in promotions have made this their main speciality. ChocoBonPlan, for example, focuses on video games, Les Numériques on high-tech products, while Dealabs is a generalist. What's more, Dealabs lets you set up alerts for specific keywords and prices. Depending on your settings, notifications can be sent as push notifications in your browser, by e-mail or by notification on your smartphone.

Browser extensions :

Browser extensions can help you find good deals on products. For example, the Shoptimate extension will inform you if it finds a product at a better price than the one you're looking at on a website. This allows you to determine whether it's really a good deal or not. Unlike some competitors, Shoptimate's alerts are based on specific product barcodes (EANs), enabling you to place alerts on smartphones with specific storage capacities or colors, for example.

deal browser extension
Shoptimate extension in action on the Fnac website

The Camelizer extension focuses on Amazon. It's the little sister of the Camelcamelcamel site, which monitors prices on Amazon and gives you their history. This extension lets you set up alerts to be notified of price drops on the platform via e-mail, Twitter or even RSS feeds. By setting alerts on relevant products, you can be sure of being notified at the right time when there are promotions on Amazon. You can often expect to find interesting offers on this site to promote as an affiliate.

Private sales:

Private sales websites, popularized by VeePee, have multiplied in recent years. Whether they're themed or generalist, these websites are a great way to get a bargain. However, it's important to be vigilant, as some crossed-out prices may only be an appearance. The browser extensions mentioned above can help you distinguish the real deals from the fakes.

On some of these sites, it is possible to set up alerts to be informed of offers on specific brands.

Alerts on veepee
On VeePee, you can choose to be notified by email the day before a sale opens. Convenient for a brand you're targeting in your business.

Affiliate marketing platforms

Finally, affiliate marketing platforms are good relays for obtaining information. Many advertisers are active in sales promotion, sending e-mails to their affiliates with information on upcoming offers and promotions. This allows you to prepare your special offers in advance and be among the first to take advantage of them, which can translate into attractive commissions.

💡 Some manufacturers sometimes offer refund offers (ODR) on their products, which are usually listed on the various advertisers' product pages. When writing your content, don't hesitate to mention current ODRs. The combination of a current promotion and an ODR can trigger a purchasing decision in your readers. In Affilizz tools, use the button format with integrated discount code in this case, to better highlight the offer and facilitate the use of promo codes.
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Key points to remember
  • It's quicker to write articles about good deals than in-depth articles.
  • These articles are not intended to create a permanent audience.
  • They are very focused on generating commissions.
  • Sourcing good deals can be automated with various online tools.
  • Conclusion

    Setting up an editorial strategy for "good deals" articles is essentially a question of sourcing information. There are many channels to choose from, and it's a good idea to set up alerts on the leading products and brands in your industry to make the job easier. The logistics involved may seem tedious at first, but once the right settings have been made, you'll have all the information you need to be reactive to deals and generate sales with your partners, and therefore commissions through your website, blog or social networks.

    About the author
    Vincent Alzieu
    General Manager

    After successfully managing several companies in the tech world (Les Numériques, Doctissimo, Au Féminin...), Vincent Alzieu joined Affilizz as late co-founder in 2022 to bring his experience of media and affiliation.‍

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