The 5 highlights of the year to boost your affiliate income

Sales: seasonal destocking

When we think of commerce, sales are often the first event that springs to mind. Held twice a year (January and June/July), these flagship periods enable retailers to sell at a loss, making them a key event in the commercial calendar.

The sales run for eight weeks a year, but the majority of sales are concentrated in the first few days, particularly at the launch. Although the average basket remains modest due to heavy discounting, this event remains essential for affiliates: the urgency felt by shoppers encourages rapid conversions.

💡 Tip: If your audience is sensitive to fashion or technology trends, take advantage of the opportunity to prepare appropriate, eye-catching content. In this way, you'll enhance your role as a prescriber while boosting your revenues.

Average expenditure for summer 2024: €232 (Source: LSA Conso)

Black Friday: the starting point for Christmas shopping

In just a few years, Black Friday has become a mainstay of affiliate marketing in France. This event, which originated in the United States, today marks much more than a single day of promotions. Now extending over a week, or even a month for some retailers, it officially launches the Christmas shopping season.

High-tech products, household appliances and fashion are in the spotlight, driving up the average basket, and consequently your affiliate commissions.

💡 Why focus on Black Friday? With millions of shoppers looking for bargains, it's the perfect opportunity to attract qualified traffic and maximize your revenues. Think about exploiting Cyber Monday too, which extends the momentum to the following Monday.

Average expenditure in 2022: €200 (Source: iPrice)

The end-of-year festivities: for gift-giving and indulgence

The festive season, especially Christmas, is synonymous with family gatherings, gifts and festive moments. This period is a real lever for commerce and, by extension, for affiliation.

Unlike sales or Black Friday, Christmas is based on an emotional need: to please. So this is a unique opportunity to monetize your media:

• High purchase intent,
• Increased online traffic,
• Generous budgets (an average of nearly €400 per French person),
• Strong demand for buying guides and original ideas.

💡 Tip: Think about expanding your affiliate content to include topics like dining or festive decorating, niches that are often under-exploited.

Average expenditure forecast for 2024: €390 (Source: Fevad)

Amazon Prime Day: exclusive offers

Although only recently launched, Amazon's Prime Days have quickly established themselves as major events. Held twice a year, in July and October, these promotional days are reserved for Prime subscribers, offering massive discounts on thousands of items.

Amazon is renowned for its high conversion rates, making these days particularly interesting for affiliates.

💡 Tip: Prepare your audience in advance by encouraging them to take advantage of the Amazon Prime free trial. You'll then be able to capitalize on these promotions by sharing selections tailored to your theme.

French Days: the French alternative to Black Friday

Created to counter Black Friday, French Days are held twice a year, in May and September/October. The event brings together retailers such as Fnac-Darty, Boulanger and La Redoute, offering similar discounts.

💡 The little extra: Amazon usually aligns itself with French Days promotions, further expanding your affiliate opportunities.

Average estimated shopping basket: €57 (Source: Fox Intelligence)

Other highlights to exploit

In addition to these five highlights, there are many other events throughout the year:

• Early January: Epiphany
• February 14: Valentine's Day
• Early March: Grandmother's Day
• April: Easter
• End of May: Mother's Day
• June 21: Fête de la musique
• End of June: Father's Day
• Summer: departure on vacation (preparation begins in June)
• August / September: back to school
• Early October: Grandfather's Day
• Late October: Halloween
• November 11: Single Day

These secondary opportunities, though less powerful, help maintain momentum on your media throughout the year. Choose those that fit your niche to maximize their impact.

Why use Affilizz for these highlights?

Affilizz's tools are an invaluable asset when it comes to taking full advantage of affiliation highlights:

• Access to 2,000 affiliated merchants
• Easy creation of links and comparison tables
• Automatic detection of bargains and AI-generated items
• Detailed performance tracking (clicks, transactions, revenues...)
• Reactive assistance within 24 hours

In short, Affilizz frees you from time-consuming tasks so you can concentrate on what's really important: your content.